TikTok is one of the most widely used social media networks worldwide, with over five billion active members. However, what happens if you think you’ve run out of content ideas to post? In this article, we look at the best TikTok content ideas for 2024:
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9 TikTok content ideas for you in 2024
Here are nine of the best TikTok content ideas for businesses:
1. Celebrate special events.
Our first suggestion for a TikTok video is to commemorate a memorable occasion. Your unique event could be an employee’s birthday, a holiday, or the anniversary of the company’s founding.
If you have any upcoming holidays or special occasions, remember to take a quick video of the celebration on your TikTok profile.
Additionally, you can include popular hashtags in your video, such as “#Christmas” or “#HappyBirthday,” to help it show up when people search for it and get more views.
2. Create tutorials.
TikTok tutorials attract a lot of attention. People enjoy learning new things, whether it be exercise routines or makeup techniques.
Creating a lesson is the best approach to increasing engagement, drawing attention to your items, and maintaining an active following.
Create a little video demonstrating the use of one of your products. Additionally, you should provide links to your website or YouTube channel from your existing content to showcase it in its entirety.
3. Work with other TikTok influencers.
People with sizable social media followings are known as influencers. And there are a ton of well-known content producers and influencers on TikTok. Working with influencers is therefore among the greatest ideas for TikTok videos.
Your reach can be increased by collaborating with an influencer to market your brand to their audience. To get started, find an influencer that is relevant to your niche and whose followers are similar to your intended audience, and send them a message!
4. Run contests and giveaways.
A tried-and-true content strategy that increases social media engagement is holding contests. Offering prizes and contests entices fans to interact with your brand.
On your TikTok page, you can host several kinds of competitions. One way to obtain user-generated content (UGC) is by requesting images of customers using your products or artwork, including your brand or logo.
If a small number of your followers enjoy and share your videos, you can also offer them discounts or freebies.
5. Take part in TikTok challenges on TikTok.
There are always new challenges on TikTok, and users and brands make videos or content in an attempt to take on them.
One of the finest methods to connect with your audience’s interests on TikTok is to participate in the most recent challenge that is relevant to your brand. It’s also a fantastic method to highlight the playful side of your brand.
In addition, you have the option to include the challenge hashtag in your content to increase visibility and outreach.
6. Share educational content.
Educating your audience is one of the main advantages of providing material on social media sites like TikTok. The secret to educating consumers about your company and assisting them in finding the answers to their questions is content.
On TikTok, educational videos are just as common as humorous, lighter ones.
Think about your target market’s problems. What information do they wish to obtain, or what remedies are they seeking? You can address these queries on your page by posting a few quick instructional videos.
7. Post videos of your daily routines.
Making videos of your daily routine allows you to provide your audience with a unique perspective on what goes on at your business. You can conduct a tour of one of your facilities, demonstrate the procedures that make your items come to life, or highlight the team members’ regular tasks in your office.
By posting videos of your brand’s everyday activities, you may provide an interesting behind-the-scenes glimpse of your business to your audience.
Additionally, it can offer potential workers an insight into what it’s like to work for your organization, which can help you increase the number of job applications you receive and expand your staff.
8. Create dance videos.
Did you know that on TikTok, the category “dance” has the second most views? Making your dance video is one of the best TikTok video ideas because people enjoy watching entertaining dance videos on the platform.
Making an entertaining dancing video is a terrific way to cash in on a trend while raising awareness and participation.
Therefore, try your hand at a dance challenge, or choose a song and create your choreography to give it a personal touch. Showcase your products in your video to further build up your brand.
9. Respond to questions from the audience.
Answering the queries of your audience comes in last on our list of TikTok content ideas for businesses. TikTok presents a special chance for interaction with your followers. Your fans can leave comments on your posts and offer suggestions for improved goods and services.
Make a video that addresses your audience’s most pressing queries as a way to actively interact with and respond to them. For the best engagement bump, write a post inviting your followers to submit their questions or go live and respond to viewers’ queries as they come up.