Top 5 Destinations for Nigerian Students to Study Marketing

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Numerous Nigerians move to various study destinations abroad to study for different purposes. There has been a continuous rise in the number of Nigerian students who travel abroad in search of better study alternatives.

Studying abroad helps you to develop your soft skills that are instrumental to your career as a marketing manager. These soft skills include strategic thinking, team lead, communication, persuasion, negotiation, problem-solving, interpersonal, attention to details, self-confidence, and many more. When you combine these skills with the creativity you will gain from travelling abroad and interacting with people of diverse backgrounds, you will be the one controlling the narratives.

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However, it is overwhelming trying to make a decision as to the best study destination for your programme. This is why we have written this article here for you.

Course Outlook

It is the duty of marketing professionals to ensure adequate advertising and promotion of a company’s products and services. They conduct market research, implement strategies and also develop campaigns.

As an international student, you will be exposed to numerous marketing theories and models and some of them include consumer psychology, branding and business communications. During your studies, you will be equipped with the knowledge and skills that would help you to tackle real-life situations and as well excel in the present day fast-paced marketing setting. After graduation, you will be exposed to real-life clients where you would put all that you have been taught into practice. This is the most exciting aspect of studying marketing.  

With your background as an international marketing, you will have the opportunity to see how various global businesses and organisations employ diverse marketing strategies to achieve success in the overall business settings. Studying marketing abroad, will also avail you the opportunity to network with professionals from diverse backgrounds to enhance your chances of getting employed and also view the world from different perspective.

There are alternative degrees to marketing and they include digital marketing, advertising, market research, marketing communications and merchandising.

Structure of Marketing Programme

Marketing can be studied at the associate, bachelor’s, master’s or doctorate levels. The associate marketing degree is studied for two years and could earn one an entry- level job in marketing. However, enrolling into bachelor’s programme would earn a higher income.

Bachelor’s degree in marketing could be offered as both BA and BSc programme. It typically takes three to four years to qualify as a graduate, depending on the school and destination.

After the bachelor’s degree in marketing, you can choose to pursue a job in the sector or related fields or you go ahead to obtain a postgraduate degree. You could obtain a master’s degree over one or two years, then, proceed for your doctorate degree. After master’s degree, most individuals decide to pursue their career squarely. That is great, if it is what you want, but there are unlimited opportunities for those who obtained a PhD in marketing. This does not come cheap, so you know.

Study Destination for Marketing Students

  1. Canada

Studying in Canada is one of the best decisions you can make as a Nigerian student. You are offered the opportunity to experience a substantially high quality education which is the main reason you want to study marketing abroad. As a Canadian graduate of marketing, you are armed with one of the best certificates in the world, which also makes you a hot cake in the marketplace.

Canada is widely recognized for its affordable tuition costs and that is majorly the highlight of studying in the country for Nigerian students. you will receive the same quality education as one who studied in the UK or US, but at a reduced price. You are eligible for numerous scholarship opportunities that would help to take care of all or some of the expenses you will incur in Canada.

The cost of accommodation and living expenses are also cheaper in Canada.

As Canada is home to people of diverse nationalities and religions, making it your study destination for marketing would avail you of the opportunity to meet some of these people. The predominant languages in Canada are English and French, which means you would have little or no difficulty adapting there as language barrier is not much.

After graduation, you are entitled to remain in the country if you choose to. With the high rate of employability in Canada, you will be faced with numerous job opportunities as a marketing professional, even as a student. Becoming a permanent resident and building your home in Canada becomes one of the easiest tasks to do.

You are encouraged to begin the process of the admission at least one year ahead.

Top universities in Canada include University of British Columbia, McGill University, McMaster University, University of Montreal and University of Alberta.

Tuition fee: $18 907 per annum.

Accommodation costs: between CAD $250 to CAD $1000 per month

Food cost: CAD $300 per month

Transportation cost: CAD $90 per month

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  1. The United Kingdom

Studying marketing in the United Kingdom could be one of the best decisions you make as a Nigerian student. You will be offered first-rate teaching and research facilities, judging by the country’s rich academic background.

There has been a considerable growth for digital marketing professionals in the UK and they are contributing substantially towards the growth of the economy. The area of marketing and sales are experiencing shortage of skilled and knowledgeable professionals. Almost all sectors need marketers and sales strategists to reach out to a wider market as well as retain their existing customers. As a result, firms and educational sectors are collaborating with marketing and sales professionals in the UK to close the gap before it becomes too wide.

Top universities are also ensuring that quality and world-class professionals are produced in order to meet the educational requirements of graduates in this field of study. Some of these top universities in the United Kingdom include Imperial College. University of Manchester, University of Warwick, University of Edinburgh and Cranfield School of Management.

The average cost of living in the UK for international students is 12 000 pounds per year.

Undergraduate tuition fees for Nigerians students is on the range of 10 000 – 30 000 pounds per year for full-time programmes.

  1. France

You could be wondering why France appeared on the list, the reason is not farfetched. France is broadly known for its excellent culture, high quality educational system and comparatively low tuition fees. The public universities in France are state funded, making it cheaper for Nigerian students to choose it as their study destination.

France is a top country when it comes to good fashion sense and culinary skills. Not to forget that wine lovers can swim in the country’s ocean of tantalising and delightful wines.

Top businesses and organisations in Europe are located in France, making the country a chief destination for Nigerians who wish to study marketing abroad because they are sure of being gainfully employed after graduation.

Some top schools in France that are best for Nigerian students to study include:  the University of Orleans, University of Burgundy, University of Paris, Strasbourg University and Ecole Polytechnique, Palaiseau.

The average cost of living in France is on the range of 1200 and 1800 EUR per month. This could also include the rent if you choose to reside in a student hall of residence.

For undergraduate programmes in France, an international student could pay somewhere around 1000 to 7000 EUR per year.

  1. Spain

In Spain, there are 81 universities situated all over the country, with recognition for international students. many schools in Spain have state-of-the-art facilities and technologies for imparting the students.

For a Nigerian student to gain admission to study marketing in any Spanish university, the person must be able to pass the Selectividad, which is the Spanish university examination. This examination is taken twice a year in most countries.

For Nigerian students who want to study in Europe, Spain could be your number one choice. The cost of education is on the average and with the aid of the government, Spain has transformed from being a low quality country educationally to a highly recognised country with front runner institutions.

The country is also one of the most visited countries by international students. It is a safe place to live due to its low crime rate. The people are friendly and kind. Its rich history offers alluring experiences in whichever side you choose to live, whether in the big cities or countryside.

Some of the universities in Spain you can study marketing as a Nigerian student are ESADE (Escola Superior d’Administracio i Direccio d’Empresses), Pablo de Olavide University, University of Valencia, University of Granada, University of Salamanca, University of Deusto, among others.

The average tuition fees for international student in a public school per year is less than $2500 per year for undergraduate students. but it is slightly higher when you choose a private university.

The average cost of living in Spain is between 600 to 1000 EUR per month, while accommodation costs between 360 to 1200 EUR, in whichever city you choose to live and run your programmes.

  1. Ireland

Ireland is known for its high standard in quality scientific research. This is one of the major reasons Nigerians are flocking into the country. Another reason is that the major language spoken in Ireland is English language, making it easily adaptable for Nigerians to study abroad.

Known for its multiculturalism, Ireland is home to a kind and welcoming people. With its rich history, stunning landscape and cultural heritage, you are sure that education would not be the only focal point for you.

Ireland is also branded as The Land of Saints and Scholars due to its legendary history in education. The education system is excellent, attracting students from all over the world to its universities and colleges.

Some schools in Ireland that are very accommodating to Nigerian students include Trinity College, Dublin, University College of Dublin, Dublin City University.

The average cost of living in Ireland for international student per academic year is on the range of 7000 -12 000 EUR.

For undergraduate programmes, the cost of studying is between 9850 and 55 000 EUR per academic year. To study abroad as an international student is the dream of an average Nigerian. Do not let this remain just as a dream, with determination and focus, you are on your next flight to your study destination.

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