The Istituto Marangoni London Maserati Scholarship Contest by the Istituto Marangoni London, in collaboration with Maserati, offers outstanding talents the opportunity to benefit from a tuition fee deduction supporting enrolment into the MA Digital Art Direction programme.
Application Deadline:
- 13 July 2026 (applications close at 5pm on 9 June 2026 for project submission; final application deadline: 13 July 2026)
Tell Me About The Competition:
The Maserati Scholarship Contest is a collaboration between Istituto Marangoni London and Maserati, designed to support talented creatives applying for the MA Digital Art Direction programme (September 2026 intake). Applicants are invited to create a visual storytelling project around a contemporary luxury product, showcasing creativity, originality, and art direction skills.
Which Fields are Eligible?
Applicants must submit a creative project exploring:
- Concept Development – idea, audience, story, mood, cultural context.
- Visual Direction – typography, colour palette, logos, photography, layout, and motion/digital elements.
- Applications – social media, posters, packaging, websites/apps, editorial imagery, motion experiences.
- Creative Process – research, mood boards, sketches, experimentation, and iterations.
Type:
- Scholarship Contest | MA Digital Art Direction | London
Who can Apply?
Applicants must:
- Apply for the MA Digital Art Direction programme (September 2026 intake).
- Upload required documents:
- Signed personal statement
- CV
- Two reference letters
- Project submission (PDF, max 20 pages, 20MB)
- Bachelor’s degree (UK 2:2 or equivalent) or relevant work experience
- Proof of English proficiency (IELTS 6.5 overall, no less than 5.5 per element, or equivalent)
How are Applicants Selected?
Projects will be evaluated by a specialised jury based on the following:
- Creativity and originality
- Strength of visual communication
- Concept and storytelling
- Cohesion of art direction
- Quality of presentation
- Evidence of creative process
Which Countries Are Eligible?
- All countries worldwide.
Where will the programme be Taken?
- Istituto Marangoni London, UK.
How Many Awards?
- Up to 2 scholarships (50% tuition fee reduction).
- 1 scholarship (30% tuition fee reduction).
- Additional partial awards may be granted at the discretion of Istituto Marangoni.
What is the Benefit of the Program?
- Tuition fee reduction (50% or 30%).
- Opportunity to showcase creative talent to an international jury.
- Recognition and support for entry into the MA Digital Art Direction programme.
How Long Will the Program Last?
- Scholarship applies to the September 2026 intake of the MA programme.
Required Documents:
- Personal statement.
- CV.
- Two reference letters.
- Project submission (PDF, max 20 pages, 20MB).
- Bachelor’s degree certificate or equivalent.
- Proof of English proficiency.
How to Apply:
- Prepare required documents and the creative project.
- Upload via the Scholarship platform (max file size 20MB).
- Submit application by 13 July 2026.
- Winners announced starting 15 July 2026.
Visit the Application Webpage for Details
