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Visa Everywhere Initiative Global Competition 2021 for Innovative Entrepreneurs (USD25,000 Prize)

Participate in Visa’s ideation, the Visa Everywhere Initiative for a chance to win up to 50 000 USD and a chance to have a support development program with Visa.

Application Deadline: 

  • Ethiopia: 9th April 2021
  • Rest of CEMEA: 7th May 2021

Eligible Countries: Global

About the Award: Visa Everywhere Initiative is a global open innovation program tapping into startup communities to drive regional business objectives, curate the startup ecosystem for Visa clients and accelerate bigger and bolder ideas, enriching consumer experience.

Wherever you want to be, Visa’s Everywhere Initiative helps you get there. Visa’s Everywhere Initiative offers participants a chance to win up 50 000usd and a chance to have a support development program with Visa business or partnership with Visa’s partners.


  • To move away from cash on delivery (COD) culture for ecommerce in Africa: How can your startup leverage Visa Developer APIs to either: Enable smaller merchants to accept payments in-store digitally OR Provide a safe and secure solution for online merchants to drive eCommerce and reduce cash on delivery?
  • Leveraging partner social media platforms like FaceBook to create amazing bank to business onboarding user journeys in order to remotely enable businesses to accept digital payments: How can your company use Visa’s APIs to leverage mass reach partner platforms like Facebook to help businesses operating in fast-paced consumer centric environments improve cash flow and receive payments?
  • Driving Financial Inclusion: How can your startup leverage technology to provide services that are functional for illiterate customers to provide them with secure transaction experiences that build and enhance their confidence in the banking system?

Type: Entrepreneurship

Eligibility: The Visa Everywhere Intiative for Middle East & Africa is open to fin-tech entrepreneurs in MEA countries.

Number of Awards: 4

Value of Award: Four monetary prizes will be awarded during the global finals event:

  1. Overall Winner: $50,000 USD
  2. Audience Favorite: $25,000 USD
  3. 2nd Place: $15,000 USD
  4. 3rd Place: $10,000 USD

The overall winner, 2nd place-winner, and 3rd place-winner are also eligible to win the Audience Favorite prize.

Duration of Programme: The Visa Everywhere Intiative CEMEA Finals will take place on 8th June 2021.

How to Apply: Apply Here

Visit the Programme Webpage for Details

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