Learn Social Media in Public Relations – Online Course by National University of Singapore
If you have ever wanted to know how companies and brands leverage Facebook and Twitter successfully to reach more customers and clients, this online course will take you on a journey into the realm of social media in public relations.
Enrolment: Take on demand
Timeline: 4 weeks @ 6-8 hours per week
Skill Level: Beginner
Course of Study: Public Relations for Digital Media | Course Platform: Coursera
Created by: National University of Singapore
About the Course
Have you ever wondered why some videos go viral while others flop or how some companies have successfully leveraged Facebook and Twitter to reach out to their customers and clients? How are some companies able to effectively navigate the world of social media and build thriving online communities while others flounder, crash and burn? These questions along with many others concerning the use of, management and effects of social media in today’s world will be covered in this course.
Embark on a journey into the realm of social media in public relations and explore the dynamics and management of social media and how it has changed public relations. Get to examine the impact of digital influence, the relationship between traditional and social media as well as some of the pitfalls in the use of social media. You will also learn how to cultivate and manage relationships in social media, engage the online community, and plan and manage online content. We will also take a look at some ways to measure and evaluate social media campaigns.
Anyone interested in digital media, social media and/or public relations can take this course.
Certificate offered? Optional
How to Enrol