Online marketing is the sales of products or services using digital technologies on the Internet and this can be accomplished through the use of various mobile phone Apps, display advertising, and several other digital mediums. Online marketing helps the world go round, as a single advert can get to any part of the world where the internet is available. It also saves the cost and time of native advertisement.
What Online Marketing Entails
In online or digital marketing, there are three key things a marketer should concentrate on and they are;
Content: blog posts, articles, ebooks, sales page, newsletters, social media campaigns, SEO.
Creativity: featured images and videos for content, infographics, charts.
Statistics: analytics, KPIs, goals and customers.
Other necessary fields needed for a successful online marketing career are:
All of these are needed and are skills and lessons that are to be put into consideration for getting a successful career in online marketing.
Why Consider a Career in Online Marketing
Recent research has shown that our lives are digitalized. Most of the daily activities of a man about 80% are based on the internet. Some of these activities such as, working, shopping, making friends, etc are carried out either with the use of the handset which is connected to the internet or the laptop is made use of. A lot of companies, businesses and organizations these days strive to put their goods and services online to attract more customers. Another reason why a career in online marketing is important is that there are so many jobs that can be done from the comfort of your home without going to a physical office. Such jobs include virtual assistants, freelancing, etc. Online marketing is a career that has a lot of opportunities for techs, creativity and even business people. There are so many avenues that you can follow and learn from in online marketing, and it is always advisable to focus on one or two skills that you can do best, then you can always learn more from there.
How to Get a Skill in Online Marketing
To acquire skills in online marketing, below are listed some of the ways to learn the skill.
You can start learning the online marketing skill by attending various networking conference and events which may be organized by different organizations. The events let you get real-life experience on online marketing and one can ask questions that would be attended to and given the right answers. You also get to listen and get advice from top professionals in the job.
Just like in any other job, online marketing also takes in interns for an internship programme. This internship brings you face to face with real-life experiences and challenges and then you have to professionals who are ready to put you through and guide you on a mentorship program.
One of the other ways to learn online marketing skills is to learn about new things on the internet concerning the choice of skill you want to go for. Digital marketers must always interact with their audiences and the only way to do that effectively is to evolve with ever changing ways of online marketing skills.
Just as it was listed above with the evolving with the online marketing world, one can only accomplish that by constant learning of different online marketing skills online. A career in online marketing allows you to follow your curiosities by taking advantage of the various available training sessions you can get. There are a lot of digital skills training courses available online and offline to suit your needs.
Opportunities in Online Marketing
There are several opportunities in the field and for a successful career in online marketing, it is always advisable to get training in one or two of listed skills. One does not necessarily have to be a professional in any of these, the main point is to learn the basics of the skill. Some of them are listed below:
Almost all business, organizations and companies have their market online. Through the use of various digital platforms like Facebook, Twitter, Instagram, LinkedIn, a marketer can reach many audiences at every corner of the world. The reach of these social media platforms is so huge that you can connect with almost everyone anywhere now with ease. It is also affordable to create adverts online without been overcharged or even charged at all. Online marketing is definitely the future and it already starts now.
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Be the first to know about latest funding opportunities
Learn what past funding winners know that most people don’t.
Stay informed on opportunities in education, career development and entrepreneurship
Your email will NEVER be used for any other purpose.
Be the first to know about latest funding opportunities
Learn what past funding-winners know that most people don’t.
Stay informed on opportunities in education, career development and entrepreneurship
Your email will NEVER be used for any other purpose.
We interviewed Multi-Scholarship Award winners and put everything we learned into this book.
